AMG are the longest-established producer of sample CDs in the UK, and amongst
the oldest in the World.
Founder, Matt Wilkenson:
"Music is such a powerful medium. It's a universal language that permeates the
daily lives of the global population almost unnoticed. The music you create can
dictate the mood of a nation, can transform a person's mood in an instant, and
may be remembered years later, long after just about everything else going on
now has been long forgotten.
At AMG we love music, we get a real buzz from working with these guys creating
sounds for you, then getting to hear how you use them in your music.
The most important thing for us is to produce creative products, and help you
be creative. If we achieve this we have suceeded.
I don't think many sample libraries do, they exist already, it's just that
someone has compiled the sounds for you.
Or perhaps the ideas have just been reworked. Sampling technology could prove
to be a stiffling or empowering factor in the evolution of modern music, so far
the jury's out.
We try and work with people that can create sounds no one else can create, play
like no one else can play, know more about what works than anyone else does, or
just have a sound library like no one else on earth.
The whole musical process has to be as creative as possible, and whilst we
think it's important we start things off that way, it's much more important for
you to carry on that philosophy in your music. If you can, music will never
lose it's unique place in the affection of mankind. We'll keep on trying to
supply you with the most explosive ammunition - but you have to fight the war.
We'll help to give you the means, you've got the motive, now take the
opportunity. Go for it!"